Pull It Up Radio was born in Mexico as a platform dedicated to spreading reggae culture and its derivatives. From the beginning, it has aimed to document, connect, and amplify voices within the scene through authentic content such as interviews, episodes, coverage, and documentaries. Inspired by sound system culture and the global reggae movement, it brings together genres like reggae, dub, dancehall, soca, champeta, afrobeats, rancha, and more, alongside Rastafari philosophy.

We create and distribute digital content focused on reggae music and culture: radio shows, podcasts, articles, event coverage, and interviews with artists and key players in the global scene. We operate as a media outlet, cultural archive, and discovery platform, connecting audiences with the sounds, stories, and movements that define the evolution of reggae and its derivatives.

We connect communities locally and internationally, boosting the visibility of both emerging and established artists. We serve as a bridge between cultures, promoting unity, diversity, and education through music. Our goal is to establish ourselves as a global reference in the promotion of reggae and its lifestyle.

We have collaborated with record labels, sound systems, festivals and artists from Jamaica, the UK, France, Italy, Colombia, Mexico and more.