30 countries join the movement as media, platforms and fans prepare to join on July 1.

Kingston, Jamaica, June 25, 2025….

With the theme “One Love. One Voice. One Day.”, International Reggae Day (IRD) 2025 is making a strong impact across continents, mobilizing fans, creatives and media partners to celebrate Reggae's global message of unity, truth and cultural pride.

On July 1, the world will tune in again to pay tribute to the music and movement born in Jamaica and embraced around the world.

"Reggae music emerged from the grassroots and became a soundtrack for justice, unity and truth. International Reggae Day is a powerful reminder of what can happen when music becomes movement," said Andrea Davis, IRD founder and producer. "This year's theme reflects the strength of collective action. One love. One voice. One day. Amplified across cultures, countries and communities."

"The IRD is not just about one day. It is a rising wave. We are seeing communities from around the world, from Asia to the Caribbean and Africa, come forward and add their voice," said Lisa-Ann O'Gilvie, co-producer of IRD 2025. "It is a moment to celebrate the global legacy of Reggae and a call to keep the flame alive."

This year's theme is a timely call to collective action. As tensions rise in many parts of the world, IRD 2025 invites everyone to share a love, raise a voice and participate in a 24-hour celebration that transcends borders, genders and generations. Whether through music, media, art, digital content or community gatherings, everyone is invited to contribute to the global chorus. A powerful moment of global unity will occur with the IRD Pull Up at 11:55 a.m. m. Jamaica time. Reggae lovers from all continents—from radio stations and sound systems to digital platforms and DJs—will pause, play and pull up in unison, streaming Bob Marley's “One Love” and Dennis Brown's “Love & Hate.” This synchronized activation honors the spirit of Reggae, the legacy of two icons and the power of music to uplift and connect people across time zones, languages ​​and borders.

Now in its 31st year, the IRD continues to grow in reach and resonance. More than 30 countries have officially joined as IRD partners, including Argentina, South Africa, France, Brazil, China, Mexico, Indonesia, Zambia, United Kingdom, Canada, Costa Rica, Panama, Anguilla, India and Namibia, reflecting the true diversity and cultural connectivity of Reggae music.

From Kingston to Cape Town, London to Lima, this year's Global Media Festival will feature curated programming, artist tributes, special broadcasts and community events celebrating Reggae's enduring legacy and its renewed potential. Media and event organizers in cities around the world have confirmed special activations, adding their voice and energy to this global wave.

In Jamaica, emblematic forums organized in collaboration with JARIA and Edna Manley College

will present an exclusive workshop for music professionals and a panel titled “Roadmap

for the Future of Reggae,” broadcast live globally. A third special in-person and virtual event, in collaboration with Threads of Us, will be held at the Bob Marley Museum, highlighting the convergence of music and film in community narratives as part of the Building A Film Come-Unity series.

Popular Kingston cultural venues such as Tuesday Service Live at The Compound and the Kingston Night Market will also celebrate the day with live music experiences. In the UK, the Harlesden Bassline collective will organize activities such as the Roots Rock Reggae Walk, Voices Around the Reggae Tree and a panel on The Influence of Reggae Music at Harlesden Library. In Mexico, Pull It Up Radio will broadcast 24 hours of Reggae and feature 20 local artists from Guadalajara and other states in Mexico.

A new feature of this year's IRD celebration is the presentation of two special global awards that honor the values ​​of Reggae culture through extraordinary leadership and impact. The Winnie Mandela Humanitarian Award, launched in 2024 with the blessing of her family and awarded to the Hon. Dr. Rita Marley during the IRD LunaLite Drone Shone and ceremony in Florida last year, recognizes individuals whose career exemplifies the principles of love and justice promoted by Reggae. This year, the inaugural Peter Tosh Rebel With A Cause Award, in collaboration with the Peter Tosh Foundation, recognizes bold leadership that inspires transformative change aligned with the revolutionary spirit of Reggae.

Fans are not just observers. They are a vital part of the movement. Everyone is encouraged to join the #OneDropChallenge, wear Reggae colours, plant a Reggae tree, post your tribute to IRD or organize a local celebration. Whether you're a DJ, podcaster, teacher, or fan turning up the volume from your corner of the world, you have a role to play at JulyOne.

Visit www.ireggaeday.com to register, access official content on JulyOne and appear on global programming.

Make the world hear your voice.

One Love. One Voice. One day.