Coverage by Pull It Up Radio

On November 15, Cuautitlán Izcalli became the epicenter of reggae in Mexico with a new edition of the Reggae Live Festival 2025. A long, icy and powerful day, where the vibe of roots, dancehall, dub and Afrodiasporic culture ignited thousands of attendees who gathered under the same motto: The meeting point of Reggae in Mexico.

Pull It Up Radio was present on land, on a cultural mission, camera in hand and heart on fire, documenting every moment of this meeting that continues to establish itself as one of the most important emerging festivals in the country.

Although the weather was harsh—a harsh cold, the kind that is felt in the bones—the day started with a family and calm atmosphere. As the afternoon fell, families, crews, select groups, bands and reggae lovers took over each of the three available stages:

From early on there was a sense of community, brotherhood and that energy that is only experienced when reggae brings together a band from different latitudes.

Although the festival is still in a growth stage, the production was up to par:

The only area where there is still room for improvement is logistics: More rest spaces, food alternatives and solutions for the cold would have been key in such a long day. Even so, Produbzion – celebrating 20 years – confirmed that the festival is going from strength to strength.

According to our field coverage, the artists who left a deep mark were:

Solid, renewed show, mixing classics with songs from their new album. Accompanied by impeccable backup singers who raised the vibe.

Firm, forceful, owner of the stage, a show loaded with a lot of energy despite the low temperatures the fire was lit.

She arrived to occupy the space of the cancellation of Queen Omega and Gentleman... and she did so with total class, the grandeur of a true empress.

Although they started late, the public waited patiently. The band responded with a deep show, full of history and resistance.

Although the internationals took a good part of the hype, the Mexican scene was not far behind. Among the highlights:

They opened the main stage under a beautiful sunset. Icons of Mexican reggae, and the public felt it and accompanied them by singing the classics of this legendary band.

Dancers, MC, fine and explosive staging. One of the most complete shows.

They broke the stage by releasing ZigZag, an album that came with strength and a lot of attitude.

Although there were no large arts or culture exhibitions, a space dedicated to the Reggae Community did stand out, promoted by Reggae Constructivo and Andy Rubio. There were photos, information, recordings and a meeting point for the scene band.

In addition, a business and gastronomy area accompanied the tour during the day.

As it was a holiday weekend, family attendance was notable in the first hours.

Pull It Up Radio was present providing personal and audiovisual coverage, with content published in our stories and social networks during and after the festival. No formal activations this year, but with the same mission as always: document, make visible and raise reggae and Afrodiasporic culture in Mexico and LATAM.

The Reggae Live Festival 2025 made it clear that in Mexico reggae culture is more alive than ever. Cold, long hours and details to improve did not prevent the music, brotherhood and cultural fire from shining brightly.

At Pull It Up Radio we celebrate these spaces that unite scenes, countries, generations and sounds.

This is just beginning, and we remain firm: Culture that rises. Music that connects.

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